Once your brand is set up in Antle, generating and scheduling a full week of posts takes about 5 minutes. Here's the exact workflow, from opening the app to having posts queued and ready to go.
The workflow at a glance
Antle's post generation pipeline has four stages:
- Topics — Antle generates a set of content topics for your brand
- Review — you approve, swap, or edit topics before anything is created
- Generate — Antle creates images and captions for each approved topic
- Queue — finished posts sit in your Post Queue, ready to be reviewed and scheduled
Steps 1 and 3 are automatic. Steps 2 and 4 are where you have control if you want it — but if you're happy with the output, you can schedule everything with a couple of clicks.
Step-by-step
Open your brand and go to Topics
From the dashboard, select your brand. You'll land on the Topics tab by default. This is your content planning view — it shows the week ahead with slots for each scheduled post.
Generate topics
Click "Generate Topics." Antle looks at your brand settings — industry, location, audience, content pillars — and produces a topic for each post slot in the week. It also checks what you've posted before so nothing gets repeated.
Review and adjust (optional)
Read through the generated topics. If one doesn't feel right — wrong angle, bad timing, or you just have a specific idea in mind — click the refresh icon next to it to generate an alternative, or edit the topic text directly. You can also swap a topic entirely by typing your own.
Tip
If you're running a promotion, have a new listing, or want to tie content to a local event, this is the place to add it. Replace one of the generated topics with your specific brief and Antle will generate content for it alongside the automated topics.
Run the Painter
Click "Generate Posts" (or "Paint"). Antle starts working through each topic — generating a branded image using your reference assets, writing an industry-specific caption, and packaging everything into a ready-to-review post. This takes 1–3 minutes per post depending on complexity, so a full week typically takes 10–15 minutes to complete.
Review posts in the Queue
Head to Post Queue. Each generated post shows the image, caption, and scheduled date and time. Click on any post to expand it — from here you can edit the caption, regenerate the image, adjust the schedule, or request changes with a plain-text instruction like "make this more upbeat" or "change the image to focus on the neighbourhood."
Schedule
When you're happy with a post, click Schedule. It gets handed off to your connected scheduling platform (Buffer or Viraly) and will go out automatically at the assigned time. That's it — you don't need to touch it again.
Using the Calendar view
The Calendar tab gives you a visual overview of everything that's been scheduled. You can see the week ahead at a glance, and drag posts to different time slots if you want to reorganise. It's also useful for spotting gaps — if you've missed generating content for a particular slot, it'll be empty on the calendar.
Generating for the whole month
The Topics tab lets you plan multiple weeks at once. Rather than generating topics week by week, you can generate a month's worth of topics, review them all at once, and then run the Painter across the whole month. This is the most time-efficient approach — you do one planning session at the start of the month and Antle handles the rest.
To do this: on the Topics tab, use the week navigation to move forward through weeks and generate topics for each. Once you're happy with the full month, run the Painter. Posts will be generated and queued for all the weeks you've planned.
What to do when you disagree with the output
Not every generated post will be perfect, and that's expected. When something isn't right:
- Caption needs tweaking — click Edit in the post panel and update the text directly. Changes save automatically.
- Image needs changing — use the Regenerate panel and describe what you want differently. "Less text on the image" or "use a warmer colour palette" both work as instructions.
- Topic was wrong from the start — go back to the Topics tab, edit the topic, and regenerate that post. Antle will create a fresh image and caption for the new brief.
How much time does this actually save?
A typical small business owner spending 3–4 hours a week on social media content creation — deciding topics, writing captions, making images, scheduling — can reduce that to a 15–20 minute review session using Antle.
The 5-minute claim in this article's title refers to the active steps: reviewing topics (2 minutes), reviewing and approving posts (2–3 minutes). The generation itself runs in the background while you do other things.
Over a year, that's 100+ hours of content work that runs on autopilot.